Special projects manufacturer Studio Caparo required an email marketing campaign to showcase a selection of their stunning and innovative work for renowned clients such as Established & Sons and Nude Skincare. We recognised the need for brand sensitive design that would appeal to their target market: Artists, Designers and Architects. Check out the newsletter and Studio Caparo’s unique “Stack” project here.
As part of our ongoing work with Manchester International Festival, we have helped them to produce regular newsletter campaigns including this one – announcing their programme for 2009.
Online marketing is a vital component in the build up to the festival, helping to increase awareness and generate all important ticket sales. It was therefore essential that we created a reliable and flexible newsletter that could be easily updated in-house. Equally important was that the email campaign system could handle in excess of 15,000 subscribers with regular mailouts.
We chose MailChimp for its excellent track record, ease of use and in-depth campaign reporting. Whatever system you choose, carefully targeted email marketing can have an impressive impact, even for a modest budget. MIF’s latest campaign contributed to a ten-fold increase in traffic!
Direct Mail. You either love it or hate it. But if only everything was as beautiful as this little, limited edition (only 150!), screenprinted book we just received from illustrator Andy Smith. The observant amongst you might recognise Andy’s unique style – he worked with us on the D&AD winning Big Bang Book for Tequila Manchester a while back. We all know that DM is a great medium to personalise but how the heck did he know that when we opened it, it would be raining outside? Genius! Can’t wait for the follow up “Sunny Season”.
The other week, we accepted a challenge from Amanda Rose of Twitter-based, charity fundraiser Twestival to help create artwork for the back of their T-shirt for charity: water. We were asked to make a “word cloud” of the top 100 individual appeal donors as a thank you for their generous contributions. With the help of fun web app Wordle, some expert spreadsheet trickery from Mrs. Stiff and some design jiggery-pokery by your’s truly, we came up with the above result. You might have missed the big day, but you can still help Twestival reach their $1,000,000 target by visiting their website and getting involved. Here’s where the money will go:
