The Children’s Workforce Development Council exists to support the implementation of Every Child Matters, the government’s new approach to the well-being of children and young people from birth to age 19. Their work supports over half a million people involved in childcare provision, learning mentorship, education welfare, foster care and social care. But we bet you already knew that, right?
Well, direct marketing agency Red C and photographer Paul Moffat got us involved to help create imagery for CWDC’s Early Years Professionals campaign. The concept features future statesmen and stateswomen in newspaper headlines to convey the importance of a good start in life.