We are very pleased to announce that our book Smoking Outdoors has been nominated for the Best House Advert / Self Promotion category in this year’s Roses Advertising Awards. The Awards ceremony takes place on 30th April at Manchester’s Hilton Hotel.
This year marks the 60th anniversary of the iconic Adidas 3-stripes brand with a memorable Frankie Valli soundtracked ‘House Party’ TV ad (below). NME Radio partnered with Adidas and JD Sports to bring the party to London in the form of three exclusive gigs.
We helped NME.COM with an online advertorial to promote the events. We assume our invites got lost in the post?
Special projects manufacturer Studio Caparo required an email marketing campaign to showcase a selection of their stunning and innovative work for renowned clients such as Established & Sons and Nude Skincare. We recognised the need for brand sensitive design that would appeal to their target market: Artists, Designers and Architects. Check out the newsletter and Studio Caparo’s unique “Stack” project here.
Online marketing is a vital component in the build up to the festival, helping to increase awareness and generate all important ticket sales. It was therefore essential that we created a reliable and flexible newsletter that could be easily updated in-house. Equally important was that the email campaign system could handle in excess of 15,000 subscribers with regular mailouts.
We chose MailChimp for its excellent track record, ease of use and in-depth campaign reporting. Whatever system you choose, carefully targeted email marketing can have an impressive impact, even for a modest budget. MIF’s latest campaign contributed to a ten-fold increase in traffic!