Stiff Rowlands

This year marks the 60th anniversary of the iconic Adidas 3-stripes brand with a memorable Frankie Valli soundtracked ‘House Party’ TV ad (below). NME Radio partnered with Adidas and JD Sports to bring the party to London in the form of three exclusive gigs.

We helped NME.COM with an online advertorial to promote the events. We assume our invites got lost in the post?