Stiff Rowlands

Schluter have been lovingly exporting African coffee since 1858. Wanting to increase awareness in their B2B market, they asked us (along with copywriter guru Jez Clark) to help them create a visual identity and brand messaging to be applied to their communications. We hit upon the idea of using the distinctive, hessian bean sacks which are renowned for their brightly coloured, stencilled typography. We’re not ones to shy away from picking up a spraycan so it was an ideal opportunity.

Schluter Managing Director, Philip Schluter said:

“We were looking for something that would state clearly and effectively who we are and what makes us stand out. We were looking for a medium which would project the company image and be coherent with the message. We have enjoyed being led through the process of focusing on who our target audience is, and filtering out what the main message they need to hear is. We are very happy with the clarity, simplicity and visual impact of the final result.”

We’ve recently worked with Manchester United TV and Sky on a pre-season marketing campaign. It included Direct Mail with a personalised letter from Sir Alex Ferguson. He’s a huge fan of MUTV but not of stamps, so we put those on the envelopes. We also produced welcome emails and follow-up emails highlighting the programmes to look forward to and provide direction to key sections of the MUTV website.

The Greenwich Festivals: Summer Sessions are a new outdoor concert series taking place this July in the beautiful grounds of the Old Royal Naval College, Greenwich, London.

Working with The Cogency, we were tasked with the creation of the four day event’s branding and advertising including flyers, press ads, posters, street banners, a screen advert and a website which you can check out here.

We’ve just teamed up with Dell and NME to help create their Sack the DJ online campaign including branding, microsite and directional advertising. The premise is simple, you create a playlist of your favourite tracks, share it with your friends and try to get as many votes as possible. Each week, the creator of the winning playlist gets a trip to Club NME in New York, Rome, Milan or Berlin to hear it played. Of course we are not eligible for the prize but we couldn’t resist creating our own playlist which you can listen to in all its glory here (Spotify link).

To coincide with the celebration of 100 years of Old Trafford we’ve just produced an MUTV schedule advert featuring legends past and present, including a unique documentary on the king Denis Law.

Having recently designed a schedule advert template for MUTV its great to start seeing it in action. Above are just two recent adverts we’ve produced, highlighting key programmes throughout December. One to watch will be the Big United Quiz: a competition between the coaches and players with Michael Owen, Owen Hargreaves and Michael Carrick.

NME Radio teamed up with HP for a University tour featuring top acts and a truck full of HP goodies. We created the tour’s co-branded logo, a hub, traffic driver ads and a homepage takeover.

NME.COM just love homepage takeovers! Here’s another we created for The Maccabees. Mind the wet paint.

We just helped NME.COM with a homepage takeover to promote Jack Peñate’s new album “Everything is New”.

We’re very happy to be part of Unconvention 2009, having produced one of ten posters for the music conference. It’s a northern event where you’ll get the chance to rub shoulders with legends like Peter Hook and listen to bands like I Am Kloot. More importantly, it’s a chance to get together and share ideas about the future of independent music whilst eating a pie. The posters will also be featured in an exhibition at Urbis.