Schluter have been lovingly exporting African coffee since 1858. Wanting to increase awareness in their B2B market, they asked us (along with copywriter guru Jez Clark) to help them create a visual identity and brand messaging to be applied to their communications. We hit upon the idea of using the distinctive, hessian bean sacks which are renowned for their brightly coloured, stencilled typography. We’re not ones to shy away from picking up a spraycan so it was an ideal opportunity.
Schluter Managing Director, Philip Schluter said:
“We were looking for something that would state clearly and effectively who we are and what makes us stand out. We were looking for a medium which would project the company image and be coherent with the message. We have enjoyed being led through the process of focusing on who our target audience is, and filtering out what the main message they need to hear is. We are very happy with the clarity, simplicity and visual impact of the final result.”
The Greenwich Festivals: Summer Sessions are a new outdoor concert series taking place this July in the beautiful grounds of the Old Royal Naval College, Greenwich, London.
Working with The Cogency, we were tasked with the creation of the four day event’s branding and advertising including flyers, press ads, posters, street banners, a screen advert and a website which you can check out here.
We’ve just teamed up with Dell and NME to help create their Sack the DJ online campaign including branding, microsite and directional advertising. The premise is simple, you create a playlist of your favourite tracks, share it with your friends and try to get as many votes as possible. Each week, the creator of the winning playlist gets a trip to Club NME in New York, Rome, Milan or Berlin to hear it played. Of course we are not eligible for the prize but we couldn’t resist creating our own playlist which you can listen to in all its glory here (Spotify link).
Mediaburst just launched their brand spanking new website and if we do say so ourselves, it’s a corker. Along with a talented team including web developer Phil Thompson, illustrator Stanley Chow, copywriter Andy White and the Mediaburst team, we helped craft the branding and a website design which showcases their range of mobile services and products in a fun and informative way.
Mediaburst Managing Director, Gary Bury said:
“Creativity in abundance. Stiff Rowlands listened, created and delivered. Not only that but genuinely decent guys to work with. Would recommend them every time.”
As huge coffee lovers there were big smiles when Tank Coffee asked us for some pointers on their branding. Inspired by the movie Black Gold, the collective “who care as much about the farmers, as they do about the flavour” jumped on a plane to Ethiopia and Kenya to meet the coffee bean farmers:
“We wanted to know where our coffee was coming from, who was growing it, how much they were getting, and who else was in the supply chain before it got to us.”
“We wanted to see with our own eyes what each farmer was really getting for their hard work and harvest. To make sure our coffee was as fresh as can be, we also wanted to roast the coffee ourselves.”
Our good friend Jez Clark is part of the collective and has created some wonderful copy and a great tone of voice. Reading about the farmer who grows the bean, its journey and the name of the roaster (Garth), makes buying coffee interesting and rewarding. The website is still in its infancy but don’t let that stop you ordering. We’re currently buzzing on the Ethiopian Sidamo Grade 2. Mmmmmm.
NME Radio teamed up with HP for a University tour featuring top acts and a truck full of HP goodies. We created the tour’s co-branded logo, a hub, traffic driver ads and a homepage takeover.
To mark the launch of MUTV’s new branding on the eve of the Manchester United vs Valencia match, we created a unique promotional giveaway of Old Trafford pitch cuttings. This activity was supported by data capture leaflets, lovely promotional staff, huge banners, a big digital screen and excited fans.
Lee Kelly, Marketing Manager for MUTV said:
“Stiff Rowlands created a unique idea for MUTV that was well received by the fans. Under tight timescales they were well organised, methodical and innovative. This approach helped us create a seamless event at an important time for MUTV.”
We recently completed the branding and website for new, full-service agency Squad.
Robert Gray, the Director of Squad had these kind words to say:
“Stiff Rowlands are one of those rare breeds of agency who manage to be enjoyable to work with, whilst also being responsive and professional. Most importantly of all, they also turn out great creative work.”
The Glasshouse London asked us to create the event identity for Show Me The Money: an evening of insightful conversation about smart investment and exit strategies for today’s entreprener with BBC’s Rory Cellan-Jones, Michael Birch (Bebo), Andreas Lazar (Allen & Co.) and Nic Brisbourne (DFJ Esprit) at London’s Savoy Place.
To see more video from the event, get over to Techfluff.tv
The Samsung NME Radar Tour 2009 showcases the best new music with a string of dates across the UK, featuring La Roux, Heartbreak, Magistrates and The Chapman Family. We created an online advertorial to promote the tour and Samsung’s Bang & Olufsen-powered “Beat Edition” phone.
