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	<title>Stiff Rowlands &#187; Online Marketing</title>
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	<link>http://www.stiffrowlands.com</link>
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		<title>MUTV: Direct Marketing Campaign</title>
		<link>http://www.stiffrowlands.com/advertising/mutv-direct-marketing-campaign/</link>
		<comments>http://www.stiffrowlands.com/advertising/mutv-direct-marketing-campaign/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 09:14:38 +0000</pubDate>
		<dc:creator>simon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Other Stuff]]></category>
		<category><![CDATA[DM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Manchester United]]></category>
		<category><![CDATA[mutv]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1942</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/mutv-direct-marketing-campaign/><img src=http://www.stiffrowlands.com/wp-content/uploads/2010/06/MUTV_DM_Campaign_600x400-150x150.gif class=imgtfe hspace=0 align=left width=150  border=0></a>We&#8217;ve recently worked with Manchester United TV and Sky on a  pre-season marketing campaign. It included Direct Mail with a  personalised letter from Sir Alex Ferguson. He&#8217;s a huge fan of MUTV  but not of stamps, so we put those on the envelopes. We also produced welcome emails and follow-up emails highlighting [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1943" title="MUTV_DM_Campaign_600x400" src="http://www.stiffrowlands.com/wp-content/uploads/2010/06/MUTV_DM_Campaign_600x400.gif" alt="MUTV_DM_Campaign_600x400" width="600" height="400" /></p>
<p>We&#8217;ve recently worked with Manchester United TV and Sky on a  pre-season marketing campaign. It included Direct Mail with a  personalised letter from Sir Alex Ferguson. He&#8217;s a huge fan of MUTV  but not of stamps, so we put those on the envelopes. We also produced <a href="http://us1.campaign-archive.com/?u=d0509fa479b715118dc426d14&amp;id=ec56625ca8&amp;e=" target="_blank">welcome emails</a> and <a href="http://us1.campaign-archive.com/?u=d0509fa479b715118dc426d14&amp;id=95b70e7e6c&amp;e=" target="_blank">follow-up emails</a> highlighting the programmes  to look forward to and provide direction to key sections of the MUTV <a href="http://www.manutd.com/default.sps?pagegid={4F35B43F-F397-419C-8BC8-2861920DE535}" target="_blank">website</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Greenwich Festivals: Event Branding &amp; Advertising</title>
		<link>http://www.stiffrowlands.com/advertising/the-greenwich-festivals-summer-sessions/</link>
		<comments>http://www.stiffrowlands.com/advertising/the-greenwich-festivals-summer-sessions/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 11:12:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Greenwich]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1924</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/the-greenwich-festivals-summer-sessions/><img src=http://www.stiffrowlands.com/wp-content/uploads/2010/06/TGFSS_600x400-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>The Greenwich Festivals: Summer Sessions are a new outdoor concert series taking place this July in the beautiful grounds of the Old Royal Naval College, Greenwich, London.
Working with The Cogency, we were tasked with the creation of the four day event&#8217;s branding and advertising including flyers, press ads, posters, street banners, a screen advert and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1925" title="The Greenwich Festivals: Summer Sessions" src="http://www.stiffrowlands.com/wp-content/uploads/2010/06/TGFSS_600x400.jpg" alt="The Greenwich Festivals: Summer Sessions" width="600" height="400" /></p>
<p>The Greenwich Festivals: Summer Sessions are a new outdoor concert series taking place this July in the beautiful grounds of the Old Royal Naval College, Greenwich, London.</p>
<p>Working with <a title="The Cogency" href="http://www.thecogency.com" target="_blank">The Cogency</a>, we were tasked with the creation of the four day event&#8217;s branding and advertising including flyers, press ads, posters, street banners, a screen advert and a website which you can check out <a title="The Greenwich Festivals: Summer Sessions" href="http://www.greenwichsummersessions.co.uk" target="_blank">here</a>.<img class="alignnone size-full wp-image-1932" title="The Greenwich Festivals: Summer Sessions - Advertising" src="http://www.stiffrowlands.com/wp-content/uploads/2010/06/TGFSS_600x400_021.jpg" alt="The Greenwich Festivals: Summer Sessions - Advertising" width="600" height="400" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dell and NME: Sack the DJ Campaign</title>
		<link>http://www.stiffrowlands.com/advertising/dell-and-nme-sack-the-dj/</link>
		<comments>http://www.stiffrowlands.com/advertising/dell-and-nme-sack-the-dj/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 11:22:14 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[NME]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[Sack The DJ]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1864</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/dell-and-nme-sack-the-dj/><img src=http://www.stiffrowlands.com/wp-content/uploads/2010/04/STDJ_6001-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>We&#8217;ve just teamed up with Dell and NME to help create their Sack the DJ online campaign including branding, microsite and directional advertising. The premise is simple, you create a playlist of your favourite tracks, share it with your friends and try to get as many votes as possible. Each week, the creator of the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1873" title="Dell: Sack The DJ" src="http://www.stiffrowlands.com/wp-content/uploads/2010/04/STDJ_6001.jpg" alt="Dell: Sack The DJ" width="600" height="400" /></p>
<p>We&#8217;ve just teamed up with Dell and NME to help create their <a title="Sack the DJ" href="http://dellsackthedj.nme.com" target="_blank">Sack the DJ</a> online campaign including branding, microsite and directional advertising. The premise is simple, you create a playlist of your favourite tracks, share it with your friends and try to get as many votes as possible. Each week, the creator of the winning playlist gets a trip to Club NME in New York, Rome, Milan or Berlin to hear it played. Of course we are not eligible for the prize but we couldn&#8217;t resist creating <a title="our own playlist" href="http://dellsackthedj.nme.com/users/stiff-rowlands" target="_blank">our own playlist</a> which you can listen to in all its glory <a title="Spotify Playlist" href="http://open.spotify.com/user/stiffy/playlist/0v3MSgXpYPdgKGws4UXqNP" target="_blank">here</a> (Spotify link).</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NME Radio Presents The HP Uni Tour</title>
		<link>http://www.stiffrowlands.com/advertising/nme-radio-presents-the-hp-uni-tour/</link>
		<comments>http://www.stiffrowlands.com/advertising/nme-radio-presents-the-hp-uni-tour/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 12:16:05 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[NME Radio]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[Tour]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1603</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/nme-radio-presents-the-hp-uni-tour/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/09/HP_Tour_600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>NME Radio teamed up with HP for a University tour featuring top acts and a truck full of HP goodies. We created the tour&#8217;s co-branded logo, a hub, traffic driver ads and a homepage takeover.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1604" title="NME Radio Presents The HP Uni Tour" src="http://www.stiffrowlands.com/wp-content/uploads/2009/09/HP_Tour_600.jpg" alt="NME Radio Presents The HP Uni Tour" width="600" height="400" /></p>
<p>NME Radio teamed up with HP for a University tour featuring top acts and a truck full of HP goodies. We created the tour&#8217;s co-branded logo, a <a title="hub" href="http://www.nme.com/hptour" target="_blank">hub</a>, traffic driver ads and a <a title="homepage takeover" href="http://www.stiffrowlands.com/wp-content/uploads/2009/10/HP_Takeover.jpg" target="_blank">homepage takeover</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NME.COM: Wild Beasts Hub</title>
		<link>http://www.stiffrowlands.com/online-marketing/nme-com-wild-beasts-hub/</link>
		<comments>http://www.stiffrowlands.com/online-marketing/nme-com-wild-beasts-hub/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:40:28 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[hub]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[Wild Beasts]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1593</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/online-marketing/nme-com-wild-beasts-hub/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/09/WildBeasts_600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>Check out the Wild Beasts hub we created for NME.COM, right here.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1595" title="NME.COM: Wild Beasts hub" src="http://www.stiffrowlands.com/wp-content/uploads/2009/09/WildBeasts_600.jpg" alt="NME.COM: Wild Beasts hub" width="600" height="400" /></p>
<p>Check out the Wild Beasts hub we created for NME.COM, <a title="Wild Beast hub" href="http://www.nme.com/wildbeasts" target="_blank">right here</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NME.COM: The Maccabees Homepage Takeover</title>
		<link>http://www.stiffrowlands.com/advertising/nme-com-the-maccabees-homepage-takeover/</link>
		<comments>http://www.stiffrowlands.com/advertising/nme-com-the-maccabees-homepage-takeover/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:58:11 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[The Maccabees]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1412</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/nme-com-the-maccabees-homepage-takeover/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/07/Maccabees600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>NME.COM just love homepage takeovers! Here&#8217;s another we created for The Maccabees. Mind the wet paint.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1413" title="The Maccabees" src="http://www.stiffrowlands.com/wp-content/uploads/2009/07/Maccabees600.jpg" alt="The Maccabees" width="600" height="400" /></p>
<p><a title="NME.COM" href="http://www.nme.com" target="_blank">NME.COM</a> just love homepage takeovers! <a title="NME.COM: The Maccabees Homepage Takeover" href="http://www.stiffrowlands.com/wp-content/uploads/2009/07/MaccabeesTakeover.jpg" target="_blank">Here</a>&#8217;s another we created for <a title="The Maccabees" href="http://www.themaccabees.co.uk" target="_blank">The Maccabees</a>. Mind the wet paint.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NME.COM: Jack Peñate Homepage Takeover</title>
		<link>http://www.stiffrowlands.com/advertising/nmecom-jack-penate-homepage-takeover/</link>
		<comments>http://www.stiffrowlands.com/advertising/nmecom-jack-penate-homepage-takeover/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 21:02:54 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Jack Peñate]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[takeover]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=1380</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/nmecom-jack-penate-homepage-takeover/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/06/jackpenate600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>We just helped NME.COM with a homepage takeover to promote Jack Peñate&#8217;s new album &#8220;Everything is New&#8221;.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1381" title="Jack Peñate" src="http://www.stiffrowlands.com/wp-content/uploads/2009/06/jackpenate600.jpg" alt="Jack Peñate" width="600" height="400" /></p>
<p>We just helped <a title="NME.COM" href="http://www.nme.com" target="_blank">NME.COM</a> with a <a title="NME.COM: Jack Peñate Homepage Takeover" href="http://www.stiffrowlands.com/wp-content/uploads/2009/06/penatetakeover.jpg" target="_blank">homepage takeover</a> to promote <a title="Jack Peñate" href="http://www.xlrecordings.com/jackpenate" target="_blank">Jack Peñate</a>&#8217;s new album &#8220;Everything is New&#8221;.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Samsung NME Radar Tour: Advertorial</title>
		<link>http://www.stiffrowlands.com/advertising/samsung-nme-radar-tour-advertorial/</link>
		<comments>http://www.stiffrowlands.com/advertising/samsung-nme-radar-tour-advertorial/#comments</comments>
		<pubDate>Fri, 15 May 2009 11:22:06 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[NME]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=930</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/samsung-nme-radar-tour-advertorial/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/06/samsungad600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>The Samsung NME Radar Tour 2009 showcases the best new music with a string of dates across the UK, featuring  La Roux, Heartbreak, Magistrates and The Chapman Family. We created an online advertorial to promote the tour and Samsung&#8217;s Bang &#38; Olufsen-powered &#8220;Beat Edition&#8221; phone.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-988" title="samsungad600" src="http://www.stiffrowlands.com/wp-content/uploads/2009/06/samsungad600.jpg" alt="samsungad600" width="600" height="400" /></p>
<p>The Samsung NME Radar Tour 2009 showcases the best new music with a string of dates across the UK, featuring  La Roux, Heartbreak, Magistrates and The Chapman Family. We created an online <a title="Samsung NME Radar Tour" href="http://nme.ipcdigital.co.uk/newmusic/tour/samsung" target="_blank">advertorial</a> to promote the tour and Samsung&#8217;s Bang &amp; Olufsen-powered &#8220;Beat Edition&#8221; phone.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NME.COM: Online Advertorial</title>
		<link>http://www.stiffrowlands.com/advertising/nme-online-advertorial/</link>
		<comments>http://www.stiffrowlands.com/advertising/nme-online-advertorial/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 11:55:03 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[JD Sports]]></category>
		<category><![CDATA[NME Radio]]></category>
		<category><![CDATA[NME.COM]]></category>
		<category><![CDATA[our work]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=865</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/advertising/nme-online-advertorial/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/06/adidasoriginals600-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>This year marks the 60th anniversary of the iconic Adidas 3-stripes brand with a memorable Frankie Valli soundtracked &#8216;House Party&#8217; TV ad (below). NME Radio partnered with Adidas and JD Sports to bring the party to London in the form of three exclusive gigs.
We helped NME.COM with an online advertorial to promote the events. We [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-998" title="adidasoriginals600" src="http://www.stiffrowlands.com/wp-content/uploads/2009/06/adidasoriginals600.jpg" alt="adidasoriginals600" width="600" height="400" /></p>
<p>This year marks the 60th anniversary of the iconic Adidas 3-stripes brand with a memorable Frankie Valli soundtracked &#8216;House Party&#8217; TV ad (below). NME Radio partnered with Adidas and JD Sports to bring the party to London in the form of three exclusive gigs.</p>
<p>We helped NME.COM with an <a title="Adidas Originals" href="http://www.nme.com/promo/adidasoriginals" target="_blank">online advertorial</a> to promote the events. We assume our invites got lost in the post?</p>
<p><object width="600" height="369" data="http://www.youtube.com/v/MMI-3DAX-3I&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MMI-3DAX-3I&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /></object></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Studio Caparo: Email Marketing Campaign</title>
		<link>http://www.stiffrowlands.com/online-marketing/studio-caparo-email-marketing-campaign/</link>
		<comments>http://www.stiffrowlands.com/online-marketing/studio-caparo-email-marketing-campaign/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 11:47:12 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[MailChimp]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[our work]]></category>
		<category><![CDATA[Studio Caparo]]></category>

		<guid isPermaLink="false">http://www.stiffrowlands.com/?p=847</guid>
		<description><![CDATA[<a href=http://www.stiffrowlands.com/online-marketing/studio-caparo-email-marketing-campaign/><img src=http://www.stiffrowlands.com/wp-content/uploads/2009/06/studiocaparowp2-150x150.jpg class=imgtfe hspace=0 align=left width=150  border=0></a>Special projects manufacturer Studio Caparo required an email marketing campaign to showcase a selection of their stunning and innovative work for renowned clients such as Established &#38; Sons and Nude Skincare. We recognised the need for brand sensitive design that would appeal to their target market: Artists, Designers and Architects. Check out the newsletter and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1005" title="studiocaparowp2" src="http://www.stiffrowlands.com/wp-content/uploads/2009/06/studiocaparowp2.jpg" alt="studiocaparowp2" width="600" height="400" /></p>
<p>Special projects manufacturer <a title="Studio Caparo" href="http://www.studiocaparo.com" target="_blank">Studio Caparo</a> required an <a title="email campaign" href="http://campaign-archive.com/?u=89dcd3d96fe2b12ca03f958ec&amp;id=86c1bc2e73" target="_blank">email marketing campaign</a> to showcase a selection of their stunning and innovative work for renowned clients such as <a title="Established &amp; Sons" href="http://www.studiocaparo.com/projects/projects-range.asp?gid=10#8" target="_blank">Established &amp; Sons</a> and <a title="Nude Skincare" href="http://www.studiocaparo.com/projects/projects-range.asp?gid=6#6" target="_blank">Nude Skincare</a>. We recognised the need for brand sensitive design that would appeal to their target market: Artists, Designers and Architects. Check out the newsletter and Studio Caparo&#8217;s unique &#8220;Stack&#8221; project <a title="Studio Caparo Newsletter" href="http://campaign-archive.com/?u=89dcd3d96fe2b12ca03f958ec&amp;id=86c1bc2e73" target="_blank">here</a>.</p>
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