Stiff Rowlands

Schluter have been lovingly exporting African coffee since 1858. Wanting to increase awareness in their B2B market, they asked us (along with copywriter guru Jez Clark) to help them create a visual identity and brand messaging to be applied to their communications. We hit upon the idea of using the distinctive, hessian bean sacks which are renowned for their brightly coloured, stencilled typography. We’re not ones to shy away from picking up a spraycan so it was an ideal opportunity.

Schluter Managing Director, Philip Schluter said:

“We were looking for something that would state clearly and effectively who we are and what makes us stand out. We were looking for a medium which would project the company image and be coherent with the message. We have enjoyed being led through the process of focusing on who our target audience is, and filtering out what the main message they need to hear is. We are very happy with the clarity, simplicity and visual impact of the final result.”

To coincide with the celebration of 100 years of Old Trafford we’ve just produced an MUTV schedule advert featuring legends past and present, including a unique documentary on the king Denis Law.

Having recently designed a schedule advert template for MUTV its great to start seeing it in action. Above are just two recent adverts we’ve produced, highlighting key programmes throughout December. One to watch will be the Big United Quiz: a competition between the coaches and players with Michael Owen, Owen Hargreaves and Michael Carrick.