We’ve recently worked with Manchester United TV and Sky on a pre-season marketing campaign. It included Direct Mail with a personalised letter from Sir Alex Ferguson. He’s a huge fan of MUTV but not of stamps, so we put those on the envelopes. We also produced welcome emails and follow-up emails highlighting the programmes to look forward to and provide direction to key sections of the MUTV website.
Special projects manufacturer Studio Caparo required an email marketing campaign to showcase a selection of their stunning and innovative work for renowned clients such as Established & Sons and Nude Skincare. We recognised the need for brand sensitive design that would appeal to their target market: Artists, Designers and Architects. Check out the newsletter and Studio Caparo’s unique “Stack” project here.
As part of our ongoing work with Manchester International Festival, we have helped them to produce regular newsletter campaigns including this one – announcing their programme for 2009.
Online marketing is a vital component in the build up to the festival, helping to increase awareness and generate all important ticket sales. It was therefore essential that we created a reliable and flexible newsletter that could be easily updated in-house. Equally important was that the email campaign system could handle in excess of 15,000 subscribers with regular mailouts.
We chose MailChimp for its excellent track record, ease of use and in-depth campaign reporting. Whatever system you choose, carefully targeted email marketing can have an impressive impact, even for a modest budget. MIF’s latest campaign contributed to a ten-fold increase in traffic!
