We’ve recently worked with Manchester United TV and Sky on a pre-season marketing campaign. It included Direct Mail with a personalised letter from Sir Alex Ferguson. He’s a huge fan of MUTV but not of stamps, so we put those on the envelopes. We also produced welcome emails and follow-up emails highlighting the programmes to look forward to and provide direction to key sections of the MUTV website.
To coincide with the celebration of 100 years of Old Trafford we’ve just produced an MUTV schedule advert featuring legends past and present, including a unique documentary on the king Denis Law.
Having recently designed a schedule advert template for MUTV its great to start seeing it in action. Above are just two recent adverts we’ve produced, highlighting key programmes throughout December. One to watch will be the Big United Quiz: a competition between the coaches and players with Michael Owen, Owen Hargreaves and Michael Carrick.
To mark the launch of MUTV’s new branding on the eve of the Manchester United vs Valencia match, we created a unique promotional giveaway of Old Trafford pitch cuttings. This activity was supported by data capture leaflets, lovely promotional staff, huge banners, a big digital screen and excited fans.
Lee Kelly, Marketing Manager for MUTV said:
“Stiff Rowlands created a unique idea for MUTV that was well received by the fans. Under tight timescales they were well organised, methodical and innovative. This approach helped us create a seamless event at an important time for MUTV.”
