Stiff Rowlands

It’s not everyday we are encouraged to think stupid but Howies Summer 2009 Catalogue proves that it can have its benefits. It certainly makes a welcome change from thinking outside the box or in this case, envelope. In fact, the result is far from stupid (this is stupid) we actually consider it to be pretty smart. Maybe we could all benefit from asking more dumb questions?

PS: Although the above catalogue looks well-thumbed, we can assure Howies that the postman delivered it in pristine condition!

1 x 5 piece screw extractor set: £2.49
Postage & Packaging: £5.00
Penny for scale: £0.01

We can only assume that the folks at the Screwfix.com warehouse were having a laugh. The postie didn’t seem too amused though and apparently we’re not the only ones to have fallen foul of their unique brand of humour. Just how much box do you need for a set of drill bits? Surely an envelope or Jiffy bag would have done the trick? As keen online consumers we couldn’t help feel a little cheated by this experience not to mention guilty for the environmental impact of manufacturing and transport of this (surplus to requirements) box. It wasn’t all waste though, the cardboard provided the perfect material on which to craft our Stories From The Field logo. Phew!