Stiff Rowlands

1 x 5 piece screw extractor set: £2.49
Postage & Packaging: £5.00
Penny for scale: £0.01

We can only assume that the folks at the Screwfix.com warehouse were having a laugh. The postie didn’t seem too amused though and apparently we’re not the only ones to have fallen foul of their unique brand of humour. Just how much box do you need for a set of drill bits? Surely an envelope or Jiffy bag would have done the trick? As keen online consumers we couldn’t help feel a little cheated by this experience not to mention guilty for the environmental impact of manufacturing and transport of this (surplus to requirements) box. It wasn’t all waste though, the cardboard provided the perfect material on which to craft our Stories From The Field logo. Phew!

A great start to 2008 with our Stories from the Field logo being awarded a Judge’s Favourite (insert crowd applause here). Many thanks to Design 21 judge Laetitia Wolff for choosing us:

“Stiff Rowlands’ logo incorporates, in a subtle way, the film industry and the storytelling aspects, without being too literal with the icons, and while working essentially on a typographic solution. From the selection we saw, typographic treatments in general, I thought, were the most convincing designs. The advantage of this one is that it keeps a casual, heartfelt and tactile quality, thanks to the hand-drawn lettering.”

Our submission to a competition by Design 21 to produce the official logo for “Stories from the Field: The United Nations Documentary Film Festival”. The festival is presented by Media Communications Association International, New York Chapter (MCA-I NY) in partnership with the United Nations Department of Public Information (UNDPI) and The New School.

Update: We’re chuffed to bits to be one of the shortlisted finalists from the 1604 entries and only slightly disappointed that the competition judges and MCA-I NY couldn’t agree on an overall winner. Congratulations go to both the most voted design, “Beyond the boundary” by Yuko Inagaki and MCA-I NY’s preferred choice, “Storytelling” by Titania7.